Website Design
Filipino Community of Seattle
Filipino Community of Seattle is a 501(c)(3) nonprofit social service organization that provides affordable housing, senior services, youth development and STEM programs, arts and culture programs, and basic needs programs in the form of food bags and warm meals. Ann Made redesigned their website and created a space where existing and new supporters as well as donors could find the most up-to-date info about FCS, their remarkable work in greater Seattle.
Website Redesign
Previous Website
Assessment
Flat and uninspiring
Very text-heavy
Has not been updated in a long time
Requests
Introduce more of the brand colors
Add more images
Make easy to use
Help build trust with users
Provide enough information for donor support
New Website
Goals
Introduce clear call-to-actions to help FCS drive towards their business goals online
Use brand colors and apply it with color theory
Update look and feel
Messaging - inviting & inspiring
Icons - minimalist
Font - more modern and familiar
Build trust with social proofing & partnerships
Provide up-to-date information quickly
Integrate payments & donations through site
Add member area for online participation
Solutions
Primary & secondary call-to-actions that informs visitors of current upcoming activity/event
Easy navigation that uses brand colors
Added images that showcase Filipino culture
Social proofing
Easy to analyze and measurable data with links to supporting interior pages
Verbatim reviews from the public with links to the review source
Highlight upcoming events for visitors to quickly RSVP
Overview of the latest news coming from FCS
Subscription form for new digital newsletter
Sponsor & partner logo gallery