Social Media Marketing

PaTan’s Art

Content Creation & Publishing
Fundraising Event Promotion

 
PaTan's Art SMM Mockup.png
 

PaTan is a native Seattle artist who was preparing for an online fundraising event and in-person art exhibit. Ann Made took over the PaTan's Art Facebook and Instagram accounts to promote the Color Life Happy event & exhibit. With each post, PaTan's mission and values were represented while promoting the event and driving traffic to PaTan’s website. Some social media posts included the promotion of various nonprofits and organizations focused on conservation and climate change that tied to PaTan’s artwork or values (i.e. Dolphin Day & Earth Day)

Requirements

  • 5 posts per week per social media account (minimum)

  • Content creation including graphic design & caption writing

  • Hashtag curation & user tags

  • Custom analytics-based posting schedule

  • Services not included: Stories, Reels, Engagement, Live Streams, or Facebook/Instagram Ads

Analytics (Organic)

8 weeks pre-takeover (Feb 13, 2021 - Apr 9, 2021)

  • Facebook Page Reach: 175

  • Instagram Reach: 253

8 week takeover (April 10, 2021 - June 4, 2021)

  • Facebook Page Reach: 6,293 (+3,496%)

  • Instagram Reach: 7,608 (+2,907.11%)

Statistics (Organic)

April 9, 2021

  • Facebook Page Followers: 219

  • Facebook Page Likes: 221

  • Instagram Followers: 117

May 29, 2021

  • Facebook Page Followers: 248 (+13.24%)

  • Facebook Page Likes: 231 (+4.52%)

  • Instagram Followers: 160 (+36.75%)

Highest Organic Post Engagement as of June 4, 2021


Save the Date Instagram Post (1).png
Zoo Plug Productive Weekend (2).png
Upcycled Materials Instagram Post.png
Calvin Coolidge Giraffe.png
Van Gogh Quote (1).png
This or That Travel Instagram Post.png
Motivation Monday Mustang (1).png
Coral Instagram Post (1).png
Creativity Forecast Instagram Video Post .png
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Website: PaTan's Art

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Design: Stanford d.school Shipping Box Sticker