Social Media Marketing
PaTan’s Art
Content Creation & Publishing
Fundraising Event Promotion
PaTan is a native Seattle artist who was preparing for an online fundraising event and in-person art exhibit. Ann Made took over the PaTan's Art Facebook and Instagram accounts to promote the Color Life Happy event & exhibit. With each post, PaTan's mission and values were represented while promoting the event and driving traffic to PaTan’s website. Some social media posts included the promotion of various nonprofits and organizations focused on conservation and climate change that tied to PaTan’s artwork or values (i.e. Dolphin Day & Earth Day)
Requirements
5 posts per week per social media account (minimum)
Content creation including graphic design & caption writing
Hashtag curation & user tags
Custom analytics-based posting schedule
Services not included: Stories, Reels, Engagement, Live Streams, or Facebook/Instagram Ads
Analytics (Organic)
8 weeks pre-takeover (Feb 13, 2021 - Apr 9, 2021)
Facebook Page Reach: 175
Instagram Reach: 253
8 week takeover (April 10, 2021 - June 4, 2021)
Facebook Page Reach: 6,293 (+3,496%)
Instagram Reach: 7,608 (+2,907.11%)
Statistics (Organic)
April 9, 2021
Facebook Page Followers: 219
Facebook Page Likes: 221
Instagram Followers: 117
May 29, 2021
Facebook Page Followers: 248 (+13.24%)
Facebook Page Likes: 231 (+4.52%)
Instagram Followers: 160 (+36.75%)
Highest Organic Post Engagement as of June 4, 2021